Earmark

Privacy policy

Last updated 4 November 2026. This covers the Earmark budgeting app, on the web and on mobile.

Who we are

Earmark is made by Dazzling Diva, based in Bengaluru, India. Write to us at hello@dazzlingdivadigital.com.

Your budget stays on your device

Your budgets, accounts, transactions, categories, goals and settings are stored only on your device. They are never sent to us or to anyone else, unless you turn on Device Sync. Backups and exports are files you save wherever you choose.

Your email address and trial

To start the free trial, or to sign in after upgrading, we ask for your email address and send it a six-digit code. We keep the address with the date your trial began, so each person gets one trial, and with your licence once you have upgraded, so that signing in unlocks the app.

If you started your trial in the Android app, we email you about your trial and how to upgrade: once 3 days before it ends, and once on its last day. We send news only if you asked for it.

Your licence and devices

When you sign in or activate a licence, the app sends your email address or licence key, a random device number and a rough device name such as “Chrome on Android”. Once a day it asks whether the device is still on the licence. A licence works on up to three devices, and removing a device deletes its number.

Device Sync (optional)

If you turn on Device Sync, your records are locked with your sync password before they leave your device, so we cannot read them. We do store the times of changes. You can erase the synced copy at any time, and it is deleted automatically 60 days after your pass ends.

How we improve Earmark

To improve Earmark and give you a better experience, the app adds to anonymous counts once a day. This is non-personal data: totals by country that cannot be traced back to you. We count whether you are on trial or have bought, the style and theme you use, which screens you opened, what kinds of things you saved (never what was in them), how often you made entries, how long since your last backup, and whether Device Sync is on. No amounts, names, email address or device number are sent, and these counts are not shared with Meta. You can turn this off at any time in Settings.

The Android app adds to the same kind of anonymous counts, kept separate from the website's so we can see how the app is used and what to improve.

In plain words: these counts contain no information that identifies you and none of your budget data, so we cannot see who you are or what is in your budget. Your budget data stays on your device, where only you can see it.

Adverts and Meta

We do not collect your budget data for adverts, and none of it is ever sent to Meta. There are no adverts in the app. If one of our Meta adverts brought you to the Earmark website, Meta is told when you set up your own budget and when you confirm your email, and when you buy on the website it is sent the order number, amount, a scrambled form of your email address, your country, internet address, browser and the advert's click code. This shows us which adverts work.

Payments

Payments are handled by our payment provider, Razorpay. We never see or store your card or UPI details.

Who else handles your details

Cloudflare hosts our service and stores the records above. Resend delivers our emails. We never sell your details.

How long we keep things

We keep trial and licence records for as long as the trial or licence needs them.

Deleting your details

To have your email address, trial and licence records deleted, email hello@dazzlingdivadigital.com from that address. Your budget is on your device, so removing the app or clearing its data deletes it. Records we must keep by law, such as invoices, stay for as long as the law requires.